Cookie Policy

This Cookie Policy explains how BusyBot, Inc. ("BusyBot", "we", "us") uses cookies and similar technologies on our website and platform. It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device by a website you visit. They are widely used to make websites work more efficiently, remember your preferences, and provide information to site owners. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).

We also use similar technologies such as web beacons, pixel tags, local storage, and session storage. For simplicity, we refer to all of these collectively as "cookies" in this policy.

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for the Service to function. Without them, features like logging in, accessing your dashboard, and managing your account would not work. These cookies cannot be switched off.

• bb_session — authenticates your login session. Expires after 30 days of inactivity.
• bb_csrf — protects against cross-site request forgery attacks. Session cookie.
• bb_widget_vid — stores an anonymous visitor ID for the embedded chat widget. Persistent, 1 year.

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors use our site by collecting anonymous aggregate data. We use this information to improve the Service.

• PostHog: collects anonymised product analytics including page views, feature usage, and session recordings. Data is stored in the EU.
• Google Analytics (_ga, _gid): measures traffic sources and user behaviour on our marketing site. IP addresses are anonymised.

2.3 Functional Cookies

These cookies remember your preferences and settings to provide a more personalised experience.

• bb_theme — remembers your light/dark mode preference. Persistent, 1 year.
• bb_locale — stores your preferred language or region. Persistent, 1 year.
• Intercom: powers our in-app support chat for logged-in users. See Intercom's Cookie Policy.

2.4 Marketing and Targeting Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They are set only with your consent.

• Google Ads (_gcl_aw): tracks conversions from Google ad clicks.
• LinkedIn Insight Tag: enables conversion tracking and retargeting on LinkedIn.
• Meta Pixel (fbp, fbc): tracks conversions from Facebook and Instagram ads.

3. Third-Party Cookies in the Embedded Widget

When you embed a BusyBot widget on your website, the widget may set cookies on your end-users' browsers. As the website operator, you are responsible for informing your visitors about these cookies and obtaining any required consent under applicable laws (e.g., GDPR, CCPA).

The widget sets the following cookies by default:

• bb_vid — anonymous visitor identifier to preserve chat history across page loads. Persistent, 1 year.
• bb_cid — current conversation ID. Session cookie.

You can disable persistent visitor tracking in your widget settings to prevent these cookies from being set.

4. Your Cookie Choices

4.1 Cookie Consent Banner

When you first visit our website, we display a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences. You can update your preferences at any time via the "Cookie Settings" link in our website footer.

4.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can configure your browser to block or delete cookies. Note that blocking strictly necessary cookies may prevent the Service from working correctly. Common browser cookie guides:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

4.3 Opt-Out Links

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Targeted advertising: Digital Advertising Alliance or Your Online Choices (EU)

5. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in technology, regulation, or our practices. We will post updates on this page with a revised "last updated" date. Where changes are material, we will notify you via email or an in-app alert.